Olympic Games Jam
  • Olympic Games Jam: Beijing 2022
  • Gameplay
    • Overview
    • Match Structure
  • Systems
    • Victory Gem Token
    • Olympic Digital NFT Pins
      • Game Utility - Ticket Generation
      • Game Utility - Outfits & Costumes
    • Tickets
    • Tiers of Play
  • nWayPlay
    • nWayPlay - Box Drops
    • Marketplace
    • Game NFT Box
  • Economy
    • Play-to-Earn Loop
    • Tokenomics
  • Team
  • Partners
  • Roadmap
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Last updated 3 years ago

About the IOC Global Licensing Programme

Building on Olympic Agenda 2020, the IOC Global Licensing Strategy aims to create a tangible connection to the Olympic Games and Olympism through merchandising programmes that are aligned with the Olympic image and enhance brand value and goodwill. The objective is to strengthen and promote the Olympic brand, not only during the Olympic Games, but between Games as well.

The IOC Global Licensing Strategy is divided into three core licensing programmes aimed at specific target groups: The Olympic Heritage Collection, The Olympic Collection and The Olympic Games Programme. For more information, visit

https://www.olympic.org/licensing